28 Dare to Dream movie sales. Only 7,472 needed to hit our goal!

Here’s a shout out to Paul in Prior Lake, USA, Denish in Gold Coast, Australia, Ruth in Ivanhoe, Australia, dwp5334 from Castro Valley, California, and sphill1617 from Alexandria, Australia, the latest five customers for Dare to Dream, How Rotary Became the Heart and Soul of Polio Eradication.   Not to mention our customers in Geneva, Switzerland, the Philippines, and Kuala Lumpur.  Pretty cool….don’t you think?

As we begin to turn the promotional gears for the movie, I can’t help thinking about goal setting and the lessons we can learn from our polio Founding Fathers on the topic.  I hesitate to say it, but I might know a thing or two about goal setting.   You probably know the basics.  SMART goals = Specific, Measurable, Attainable, Relevant, and Time Bound. One of my favorite ways to teach Rotary Club Presidents about realistic goals is to use polio as an example of how NOT to do it.  “Eradicate polio for all of the children of the world.” How smart was that back in the late 1970’s with more than 1,000 cases of polio per day in every country in the developing world?  As you watch the film, pay attention to Clem Renouf, Dr. John Sever, and Cliff Dochterman discussing how and why they set such a huge goal.

My own personal opinion is the best way to set mediocre goals guaranteed not to inspire anyone is to take a poll of the audience and try to find consensus of what they want to do.  You will find yourself with very comfortable, achievable, AVERAGE goals because you set up the process to get the average opinion.

One of the themes of the movie, Dare to Dream, How Rotary Became the Heart and Soul of Polio Eradication, is to explore how a few courageous Rotary leaders came up with such an outrageous goal.  I used to speculate with my PETS classes that whoever was responsible didn’t know anything about SMART goal setting.  So how cool was it to make the movie and interview the living “Founding Fathers” of Rotary’s polio program where we had the opportunity to ask each of them about setting such a large goal.  What did they think at the time?  What do they think of that goal now that we are “this close?”  What would they do differently?

If you are a student of leadership and you are interested in how big ideas become big accomplishments, you might want to visit daretodreamfilm.com and pick up a copy of the movie.  The cost is $25 and $19 of the purchase price will be donated to Polio Plus.  Their answers will surprise you.

So with the fearlessness, courage, and perhaps naiveté of our Rotary leaders in mind, let me go out on a limb (again) and share a few of the goals for the Dare to Dream documentary.  A year from now we can revisit this post and laugh at my logic.  Here goes nothing…..

I figure there are 35,000 Rotary clubs in the world.  Then figure there are 10,000 clubs that are completely disconnected from Rotary.  So we have 25,000 clubs to work with.  You also have to figure in the large number of Rotarians who don’t speak English, but we are working on foreign language subtitles for the film so we won’t deduct for language barriers.  If 10% of the clubs take advantage of our offer for a free club program over the next twelve months (the Mother of all assumptions) where they can show the first 18 minutes of Dare to Dream, that’s 2,500 clubs showing the excerpt.  (It’s free for Pete’s sake! They can see the excerpt on the website or download.  There’s no risk and its a great program….right?  RIGHT?)  Now, if Club Presidents encourage club members to buy the film so they can learn the rest of the story, and 3 members of each club (on average) buy the film, that gets us to sales of 7,500 copies.  Polio Plus gets $18.75 of each purchase, which adds up to $140,625…before we add in Movie Night fundraisers.  If 2,500 clubs watch the excerpt and 3% do a Movie Night, and if the 75 clubs that do Movie Night raise on average an additional $500 per Movie Night, this would add an additional $37,500 to the unofficial total. (It’s unofficial because I won’t be able to track it online.)

I’m thinking we declare victory once we raise more than $200,000 for polio eradication!

That’s crazy, right?   Maybe so, but not nearly as nutty as saying we were going to eradicate polio for all the children of the world back in the late 1970’s!  Anyone out there want to help out with this?


Visit the Dare to Dream website at Daretodreamfilm.com.  Your $25 movie purchase allows us to donate $18.75 to PolioPlus.  Follow us on Facebook at daretodreamfilm.  Follow us on Twitter at @daretodreamfilm.

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2 thoughts on “28 Dare to Dream movie sales. Only 7,472 needed to hit our goal!

  1. This statement really grabbed my attention: “…there are 10,000 clubs that are completely disconnected from Rotary.” This is something I haven’t heard about before. What do you mean? That’s nearly one third! Disconnected from the Rotary Movement or just from RI? Please clarify. Thanks.

    1. Ken, I didn’t mean they were officially disconnected in any way. Nor would I put a lot of weight on my 1/3rd disconnected number. It’s probably a lot smaller than that. But it has been my experience that many Rotary clubs view Rotary through a parochial lens where they are not overly interested in a variety of RI initiatives. From a leadership perspective they are the last to get the word about new or important Rotary projects. It makes it difficult to plan for them to be engaged, or even interested, in a project like Dare to Dream. Of course, DtD is not an RI project anyway. If I reduce the number to, let’s say, 20% of clubs are disconnected (bad word but I’m sticking to it), then I have to increase my sales projections for the movie. And I’m too chicken to do it!!

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