Dunno if you’ve heard, but District 7620 is about to conclude one of our best membership years EVER. According to District Membership Chair, Darrell Nevin, as of this writing we are about 125 net new members for the District, which means that after we account for all of the Rotarians who left Rotary this year, we STILL grew our membership at a time when Rotary membership in North America continues to stagnate.
The credit for this burst of enthusiasm belongs, of course, to the Rotary clubs who decided that if they didn’t grow their membership they were in danger of becoming an irrelevant force for good in their communities. I’ve written in this space before about the magic that happens when someone in a Rotary club decides its time for a change. Whatever it is, its happening again in our District in the Mt. Airy Rotary Club. Mt. Airy inducted three new members this week and the club is “on fire” with new energy, new ideas, and new spirit. As Nevin says, they are in the process of “REINVENTING” themselves.
Having given our Rotary clubs the credit for getting off their (you know whats) and making something great happen, I suppose, with great reluctance, I should send a shout out to our membership guru, Darrell Nevin. It turns out that the club’s that follow Nevin’s “playbook” for membership growth succeed time and time again. I recently tracked Darrell down and asked him to give me three tools and techniques for Rotary clubs that want to have a successful membership drive. (He says he has about 50 of these but I told him he could only give me three for today’s post. If you want to hear the other 47 I highly recommend you give Darrell a call.) Here they are:
OK. You can do that, right? What’s next?
Got it. Make a hit list. Recruit a membership committee that meets on a systematic basis and holds each other accountable. Next?
Sure…fireside chat. Make sure new members are properly educated about Rotary AND your Rotary club. Makes sense.
Congratulations to all of our Rotary clubs who put positive numbers on the board this year. You know how the energy of the “newbies” is spilling over to everyone in your club. Clubs that grow reinvent themselves with their new members. Remember, the only limitation to how much good you can do in your community is a lack of imagination, and a lack of service-minded people to do the work.
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