Today a few words about the Ready, Fire, Aim blog. This project is a study in trying to build an audience in our Rotary District by systematically posting interesting content. Truth be told, writing about Rotary is nothing but a lot of fun. And in the case of Ready Fire Aim, I get to tell the stories of Rotarians I meet on my journey to being DG in 2015-2016, AND I get to screw around by sharing video clips, teasing my fellow Rotarians and the District Leadership, and generally try my best to make sure we are not taking ourselves too seriously.
While writing the posts is a hoot, it is promoting the blog itself that is part of a strategic plan in our District to better communicate about Rotary to our clubs and individual Rotarians. The blog is just one part of a puzzle that will include more Rotarians connecting to the District FB page, a new District blog, a new District LinkedIn Group, and updating the District database so we can communicate directly with Club Membership Chairs, PR Chairs, and Foundation Chairs. It’s a lot to put together from a standing start, and Dawn Wittfelt, our new District PR and Marketing Chair, has her work cut out for her. Special kudos to DG Peter Kyle and DGE Bill Fine for having the vision to infuse energy into this effort.
Part of my post-writing ritual is sharing the post on my Facebook Page, asking others to share the post as Administrators on other FB pages, writing emails to Rotarians who are featured in the day’s post, and tweeting the post out on Twitter. The readership of RFA is gradually building and I’m proud to say that this week we will see our 5,000th visit to these pages. Very Very Cool.
But the most amazing thing to me is that, do to the magic of whatever analytics package Rotarian Darren Easton downloaded for the RFA site, you can see what country the readers come from. Unbelievably…they seem to be reading the blog all over the world! Today’s image is cut and pasted from today’s statistics report from WordPress showing the total readership by country. Truly amazing, and another reminder that Rotary International is, well, International! So thank you to everyone and anyone from these far away places where Rotary is doing great work for checking out RFA. I’m sure you heard about the post because of the Twitter miracle called #Rotary. Please retweet if you find yourself entertained by any particular post.
If you are visiting from outside the US, and if you have a minute or two, please feel free to leave a comment or two the next time you visit. All of us here in the States we would love to hear from you. And yes, my US Rotarian readers, we all want to hear from you, too!
They tell me that “Visitors” are the number of people who read RFA. Visits is the number of time the visitors came back to read more articles. Who knew?
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