Multiple Club Membership Event? Interesting Idea

Grayson
L-R- Hodges, Almgren, Sponheimer, Streib, Grayson, and Korwek figuring out why no one says Anne Arundel County in Anne Arundel County. They say “West County” or “North County.” But we know it’s still Anne Arundel County.

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I had the opportunity to share some time with Area Governor, Peter Grayson, and three of his club leaders at Hellas Restaurant in Millersville on Tuesday evening.  Pete is one of our newer AGs and he was doing what excellent AGs do, which is to get his club Presidents and President-Elects talking about their clubs, sharing ideas, and thinking outside of the box.  Needless to say, I LOVE these kind of meetings.  (Are you kidding?  After all, the blog name is Ready, Fire, Aim.)  When everyone is willing to consider new ideas in order to break the status quo, you never know what interesting options can get put on the table.

The evening’s change agents….err…..club Presidents and President-Elects were BWI President Greg Hodges, (featured in RFA just a few weeks ago), Glen Burnie President Michael Sponheimer and President-Elect (and Past District Governor AND current District Club Extension Chair) Ray Streib, and West Anne Arundel County President-Elect Fran Korwek.  Joining them was Foundation Advocate Nancy Almgren.  Here is just one of the ideas they were pondering:

Isn’t it true that people who join evening clubs are generally looking for a completely different Rotary experience then those that join morning clubs?  Evening club people want to sit back and enjoy the meeting at their leisure.  It is their night out of the house and the meeting (and the cocktails) can last as long as folks feel like hanging around.  Morning club Rotarians see a morning time as a way to get their Rotary meeting in and not mess up their work day, and not mess up their family time in the evening.  It turns out that morning and evening clubs really don’t compete for new members at all, because folks looking for an evening club will probably never join a morning club and vice versa.

That being the case, why not join together and do a membership campaign in your community that includes morning, lunch, and evening clubs?  You can combine to create a great membership event where the cost is shared by several clubs.  Have a “menu” of club locations and meeting dates and times for guests to check out.  I’ll bet each club would get a few good prospects while sharing the cost AND doing a great job of introducing the community to Rotary.  The average citizen in your community probably doesn’t understand that you have multiple clubs in the same general area anyway.  Why not work together?

In fact, the theme of the evening was how to work together.  Give it a try.

 

 

 

2 thoughts on “Multiple Club Membership Event? Interesting Idea

  1. First, I’m sorry I missed this meeting. For whatever reason it completely fell off my calendar.

    Second, I know at some level, “been there, done that” isn’t all that welcome but the Annapolis area clubs (Downtown, Parole, South County, Evening) have attempted this approach and it’s turned into a general multi-club Happy Hour with lots of good fellowship but no membership activity.

    For sure, clubs that meet at different times of the day don’t really compete for members. It’s finding that magic vehicle where you can attract potential members, tell the story and, hopefully attract new members.

    1. I can see how that could easily happen when the purpose for the event kind of gets lost in the good cheer of everyone getting together. We have so many clubs that are experiencing exponential growth by leveraging new member events that it makes me wonder whether we need to do a better job sharing “best practices.” ANY event that has membership as its purpose is a good event. For small clubs sharing the cost by having a multiple club event seems like a good idea.

      Thanks for sharing!

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